Honeywell Brand Marketing Specialist in Bucharest, Romania

Brand Marketing Specialist

Deliver business value through Right and Fast partnership

Plan, develop and execute marketing programs to establish and promote Honeywell brand presence. Coordinate objectives with marketing, creative and demand generation teams to drive profitable sales, brand growth and loyalty across Honeywell SPS Gold Business Enterprises. Leverage voice of customer insights to refine brand management. Help promote uniformity and consistency of brand. Assist in development and refinement of uniform design language standards (DLS) and visual brand strategies. Oversee research projects that examine, analyze and predict buyer behavior to enhance brand and product visibility and company credibility.

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Drive the strategic brand strategy, including design language style guides, brand guidelines, brand vision and value proposition

Oversee advertising and marketing activities to ensure the right message is delivered for the Honeywell SPS product, solution or service

* YOU MUST HAVE *

  • Bachelor’s Degree
  • Fluent in English

* WE VALUE *

  • Significant experience in brand marketing or marketing communication field
  • Expertise in consumer or B2B focused marketing and/or strategic brand management
  • Brand reflection process and brand positioning
  • Excellent written and verbal communication skills
  • Strong research and analytical skills to forecast and identify trends and challenges
  • Understanding of tactics to transfer Honeywell brand equity to drive profitable sales
  • Experience in developing market and brand positioning
  • Understanding the role of Honeywell's brand and sub-brands in providing competitive advantage

    30 Responsible for crafting the brand marketing

    20 Define strategies that reinforce the branding

    20 Customer segmentation and customer insight development

    20 Providing market research to identify trends

    10 Generating names for new and existing products/services

Exempt How Honeywell is Connecting the World

INCLUDES
  • Some Travel Required
  • Continued Professional Development
ADDITIONAL INFORMATION
  • Job ID: req136731
  • Category: Marketing
  • Location: 3 George Constantinescu,, Upground building, 5th floor (entrance A) District 2, Bucharest, B 020339 ROU

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on applicable equal employment regulations, refer to the EEO is the Law poster .

Please refer to the EEO is the Law Supplement Poster & the Pay Transparency Policy .

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